Experience: LA Farmer’s Market

22 Jul



 The LA Farmer’s Market (on West 3rd St.) is a quintessential LA experience. It was a big deal long before Rick Caruso dropped his pristine little “grove” next to it. Don’t get me wrong, I love big brands (hence this advertising internship), but chain stores and restaurants really irk me after awhile. I love my grande iced coffees from the ‘bucks, but find the prospect of eating at Chili’s or TGI Friday’s beyond laughable. There’s something about independent restaurants that I find inviting and worth exploring. They have a story, a past, a unique flair. Oh, and the food is exponentially more delicious and flavorful. That’s why, on a recent trip to The Grove, I strutted past the Marmalade Cafes and the Chipotles of this world, and made a bee-line for the Farmer’s Market to grab a late lunch with two friends from my sorority. 

 

I’ve been to the LA Farmer’s Market a few times. My Dad, a native angelino, made it a point to initiate my brother and I into the LA history and culture from a young age. The Farmer’s Market is unique in that it consists of many different authentic, independent food stands under one roof. Whatever type of food you’re craving, you can get it there. On this particular July day, fish tacos appeared to be calling my name, so I hustled over to Tusquellas Fish and Oyster bar and ordered just that (and a lemonade). My tacos were delectable, made-to-order, and unique. They were made quickly, but not fast-food-fast.

 

A meal at the Farmer’s Market left me satisfied for more than one reason. From the moment I walked in, I was instantly reminded of Europe. In particular, the set-up gave me flashbacks to the Mercat de Santa Caterina, located in the El Born district of Barcelona. With dozens of individual counters selling foods of every ethnicity, I couldn’t help but envision that what stood before me were the counters of the mercat, with its fish, cheese, raw meets, fruits, vegetables, and flowers. What’s cool about the Market/Mercat/Mercado experience, is that the product becomes the advertisements, the art, and the visual stimuli that draw the consumer toward their eventual purchase. I love the open-air, bohemian, cultural experience of the Farmer’s Market, and it provided me with a little taste of that Euro-lifestyle that I love so much.

Tusquellas Fish and Oyster Bar, Farmer’s Market, Los Angeles CA: 

 

Mercat de Santa Caterina, El Born, Barcelona, Spain

       

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3 Responses to “Experience: LA Farmer’s Market”

  1. KP July 23, 2009 at 1:52 pm #

    I've been here! It's a great market!! La Boqueria is better though….;)

Trackbacks/Pingbacks

  1. lately. « That's G - August 8, 2011

    […] some time at the LA Farmer’s Market…My roommate and I got a craving for Mexican food (maybe because I’ve been deprived of […]

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    […] P.S. I wrote about the LA Farmer’s Market 2 years ago when I first started my blog! […]

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