Last Wednesday, the firm I’m working for put on a presentation called “Blogging Your Way to Fame and Fortune.” The purpose of the presentation was to encourage lawyers to blog about topics within the industry (apparently also known as “blawging”) but I thought I would share some of the presenter’s tips.
Social Media Presence
The presenter, Douglas Wood, emphasized the importance of having a social media presence. It seems obvious, but I guess even the smartest lawyers can be resistant to change.
He suggested keeping the professional and personal spheres completely private – meaning having personal posts on one social media site (like Facebook) and keeping Twitter strictly professional.
While I think this is good advice in theory, I disagree with the premise in terms of effectiveness and brand-building. If I’m trying to network with someone or engage in conversation with him or her, it is a more realistic and truthful depiction of who they really are if a personal tweet comes out every once in a while. I think it’s important not to post anything inappropriate and to watch your language, but other than that I sort of think the two spheres can merge.
What do you think about this? Do you keep the spheres separate?
Engage in Conversation
The whole purpose of blogging – or tweeting – is to engage in conversation. The presenter broke down the idea of blogging into 5 key steps:
- Enable conversations by creating a community.
- Influence the conversation by adding value.
- Monitor those conversations.
- React to the conversations.
- Monetize the conversations.
Tips from the web
I jotted down some of the tips he presented as well. While most of them were obvious, they are easier said than done.
- Keep the goal of your post in mind while writing.
- Focus on having good headlines. (No, not like the Drake song. Sad).
- Include graphics.
- There is no time for perfection in blogs. If you are taking the same level of detail in going over your post as you would with a brief or a memo, you shouldn’t be blogging.
- Blog often! Continuously feed the beast.
- Write like you talk.
- Use subheadings.
- Link to other sites.
- Blog on an article in the news or in a trade publication.
- Don’t be egocentric. If a writer wants to put out a bad blog post, all he or she has to do is focus on what he or she wants to write, and not on what the reader wants to know.
The rest of the talk was a little bit more law focused, and dealt with ethical rules in making sure attorney-client relationships aren’t formed (unless that’s the goal) by an online conversation.
I’d like to try and focus on these goals, mostly blogging more often!
Do you have any blog tips? What do you think is the most important one?