A few weeks ago, someone RT’d a tweet that mentioned a Lululemon warehouse sale taking place in Los Angeles. I added it to my calendar and made a mental noted that my morning of Friday, September 13th would be spent at the LA Convention Center.
Unfortunately, I didn’t get up at 4:30 am that morning to get in line with the rest of the fitness population of Los Angeles. I got there around 9, stood in line for 90 minutes, and realized I would still have a good 3-4 hours ahead of me. I cut my losses and went and enjoyed the rest of my day. It was a SPECTACLE there on Friday. I enjoyed the tweets of @bretturig who was dragged to the event with his wife and was sort of poking fun at the absurdity of all of these people waiting in line for clothes they sweat in.
I pretty much gave up any hope of scoring any sweet deals, but then I saw that one of my friends from law school had waited 15 minutes (at 5:30 p.m.) and walked away with a ton of cute stuff. I was going to try again.
On Saturday, I had my afternoon relatively unscheduled (after my spin class, that is), so I stalked the warehouse sale twitter account (@lululemonWHUS), and as soon as they said the wait was under an hour, I bolted out of my apartment and walked to the sale. I stood in line exactly one hour before I headed into the sale. I spent about 90 minutes perusing the racks. Some of the items weren’t THAT discounted, but as time wore on, the deals get better.
My best deal was the Vinyasa Before You Vino Bag for $29, a couple of cute crops (the pink ones were $9), a Fast Track tank in black, and the Puri Tee Short Sleeve shirt. I also grabbed a few things for my mom and a friend or two.
On Saturday, I managed to snag 12 items for $300. I’d call that a success. The 12 items were:
– Gym Bag
– Warm-Up Jacket/pull-over (2)
– Fast Track Tank (2)
– Power Y Tank in Blue Laceoflauge (1); for a friend
– Pink Crops
– Amped Crop in Blue w/ Yellow Stripe
– Boogie Short (Pink)
– Puri Tee Short Sleeve
– V-neck tank
– Cream colored yoga pants
I am NOT a huge shopper. I would rather go to brunch and laugh over mimosas or go hiking than go shopping, just about any day, but I have been in the market for new workout gear. I use workout gear just about every day – and sometimes more than once. And now that I am teaching spin twice a week, I feel like it was time to upgrade my workout wardrobe. Seriously, I was wearing old Nike shorts that I’ve had for 5+ years that sag when sweaty. TMI? Probably.
Anyway, the event was fun. Lululemon did a pretty good job of carrying the elements that make the in-store experience into the convention center – they had women on kangaroo jump type shoes, people doing yoga, break-dancing demonstration, and a DJ bumping some great beats. They also had people come around and take pictures of people standing in line so they could write a “goal” down and have a picture taken with it.
I like lululemon because I have had great experience with the quality, and look. Before this sale, I have owned exactly 4 lululemon items: a tank, a pair of shorts, a running skirt, and a different tank I bought for spin purposes.
After my success on Saturday, I decided to monitor the Twitter account on Sunday. Since I live so close to the sale, I really didn’t have a reason not to go if there was no wait. Around 5:30 I walked back in. To my delight, I found that tanks were now 5 for $50. I also scored a super nice rain jacket for $19 (I know it never rains here, but maybe I will travel sometime to a place where it isn’t always sunny and gorgeous), a pair of bright yellow crops (good for body pump/lifting) for $9, a few running skirts for $9 (one for me and two for my mom), and a few tanks for friends. Lulu success Pt. 2!
(I got more than what is pictured here, but you get the idea…).
I am not a lulu fanatic – in fact, much of what I have read about the company is unnerving and a little weird. (Remember the “Lululemon Murder” in 2011?). Some of the company’s ideology borders on cultish. That being said, I think some elements of the company’s marketing strategy is genius – they really have figured out the whole “aspirational brand” idea, and I love the fact that they offer great community events like free yoga, running clubs, and race support during local races. I also get that part of their marketing ploy is to make you feel empowered or inspired when visiting their stores, but I like the fitspo mantras and the fact their employees have vision boards and stuff. A location is opening in Westlake Village near my parents’ home…and my fingers are crossed that a DTLA location is next!
Anyway, I had a great time scouring for deals this weekend and now look like a semi-legitimate spin instructor/”fitness professional.” Also, I signed an e-mail “Yours in Fitness” today…but that’s a story for a different day.
The rest of my weekend was spent trying to compensate for the overly girly activities of going to a sample sale 3 different times for cute workout clothes. I saw the Dodgers win the only game of the series against the Giants, watched them lose while drinking (grossly warm) beer with Armita at Public School 612, and drinking wine at Barnsdall Art Park.
Did you go to the Lululemon Warehouse Sale in LA this weekend?
Thoughts on the brand in general?